About Us

About Fincci

Our Story

Fincci is the bike tire brand of Fuperia LTD, a UK private limited company incorporated in 2014 (Company No. 08916285) and based in Basingstoke, England.

Back in 2016, our team of passionate cyclists faced a common problem: premium tires were too expensive to wear out on everyday rides, while cheaper options smelled of raw rubber and barely lasted a few hundred kilometres. We knew there had to be a better way — and that's how the Fincci brand was launched within Fuperia.

What We Stand For

At Fincci, we believe that performance and affordability can go hand in hand.
Every Fincci product — from our tires and tubes to replacement parts and cycling gear — is built from carefully selected, high-grade materials using modern manufacturing techniques.

All Fincci products come with a 1-year full warranty and meet or exceed international CE and ISO quality standards. We continuously test, refine, and improve every model, because your safety and satisfaction are our top priorities.

From the UK to American Riders

Fincci is proudly UK-based — our headquarters and team are located in Basingstoke, England. We started with just a handful of reliable bicycle tires and inner tubes. Over time, thanks to your feedback, our catalogue has grown to include a full range of cycling essentials and replacement parts.

To serve American cyclists with fast domestic shipping, we fulfill all US orders from our US fulfillment partner in Wilmington, Delaware. This means your order ships within the United States — no international waiting times or customs delays.

Our focus remains the same: delivering trusted quality, long-lasting durability, and fair prices that make cycling accessible and enjoyable for all.

Our Mission

We want to be a small part of your great adventures — whether you're commuting through the city, exploring mountain trails, or enjoying a quiet ride on a weekend morning.

Your stories and feedback inspire us to keep pushing forward. We're proud to know that Fincci tires and parts have earned the trust of riders around the world — and we can't wait to see where your next ride takes you.

Join the Fincci Community

Follow us on Instagram and share your ride with #Fincci — we love seeing our products out on the road and hearing your stories.